- Neknominate / Neknomination a combination of neck and nomination, started out as an online drinking game.
The original parameters of the game required the participant, or neknominee, to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp and upload the footage to the web.
It has hit the news because, as the game spread it escalated, which was inevitable really, with nominees performing the challenge in more extreme circumstances by drinking more potent beverages or engaging in dangerous activities.
In some countries it has been changed from a drinking game into a challenge to perform acts of random kindness for others. Much more my cup of tea.